About Bloomkey

Now there's a Smarter Way to Buy or Sell Real Estate^SM

Go Green and Save Green with bloomkey!

An invasion of armies can be resisted, but not an idea whose time has come.
-Victor Hugo

Ever wonder why real estate fees have remained consistently high for so long? Independent studies show that the North American real estate industry is one of the most costly and inefficient in the world. Estimates are that real estate brokerage commissions in the U.S. are inflated by as much as $30 billion dollars annually!

Most baffling is the fact that real estate agents now make less money on average than ever before. Because the barriers to entry for Realtors®, (now over 1 million strong), are so low, they are forced to spend most of their time competing with one another for new business rather than spending their time and efforts selling your property. Even discount real estate companies charging lower fees still use the same labor and man-hour intensive methods that require that real estate agents spend the majority of their time on non-income producing activities in order to compete in the over-crowded marketplace.

U.S. commission rates are about 1.5 to 2.5 percentage points above the (world) average.

In spite of changing market trends and technological advances, the real estate industry remains rooted in inefficient practices that we're developed over 75 years ago. The traditional model not only costs consumers too much, it wastes tons of valuable resources each year with it's reliance on large cadre's of agents, multiple 'bricks and mortar' office footprints and numerous taxi-like house tours (not to mention the paper and consumable usage to support a still largely paper based transaction process).

The reality of the real estate industry today is that most Americans are now paying more for less service while the value of the services has dramatically declined. So, while real estate fees have continued to rise, less and less is being done for you, the customer, to actually assist you with your transaction. Yet real estate agents are working more hours and competing with one another harder just to stay in business. Unfortunately, traditional real estate brokerage has become a 'no-win' situation for ALL of the players - buyers, sellers, and even the professionals themselves.

The reality of the real estate brokerage industry today is that most Americans are now paying more money for less service while the value of that service has dropped dramatically.

While it may have once seemed appropriate to pay 6% or more to sell your home, today's market presents a new set of realities and possibilities. Consumers, once at the mercy of traditional real estate agents, are now demanding more thoughtful, common-sense choices in real estate services and fees.

A New Approach

Starting in 1997, the broker and team at bloomkey began developing a nationwide online real estate brokerage transaction platform providing efficient, effective, low cost services to consumers. The concept originated in response to:

bloomkey has already saved consumers millions of dollars in real estate commissions.

• the growing demand from real estate consumers for lower cost access to the market (aka, the REALTOR® Multiple Listing Service (MLS))
• downward pressure on the real estate commission brought on by innovative technologies and increasing competition among industry particpants,
• the ability to cost efficiently market properties to a national audience made possible by the advent of the Internet and subsequent widespread dissemination of listing data, and
• the need for a more conscientious approach to the environment from within the real estate industry.

What other real estate company can help you save the environment while saving money at the same time? Go 'green' and save green!

bloomkey.com's customers are able to accomplish their real estate goals using innovative online technologies, acheiving broader marketing exposure and access to the market while receiving more efficient and effective delivery of professional services. bloomkey.com now provides a complete menu of real estate products and services to consumers at a tremendous time and cost savings.

bloomkey has significantly reduced the ecological footprint of the real estate brokerage firm. Because services are delivered electronically, bloomkey is transforming the real estate transaction process towards one with less impact on the environment. By centralizing processes and services to one corporate office location, bloomkey is able to effect greater numbers of real estate transactions utilizing far fewer resources than traditional real estate companies.

Keep more of your home's equity without giving up marketing exposure and professional support.

bloomkey has already saved consumers millions of dollars in real estate commissions. Today, bloomkey is the leader in online, real estate brokerage services in North America, serving thousands of customers throughout the United States and Canada. With bloomkey, you choose just the services you want and need for a price that makes sense.

Now, There's a Smarter Way to Buy and Sell Real Estate!

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