About Bloomkey^®

Now, There's a Smarter Way to Buy or Sell Your Home ^SM

Something New is Blooming in Real Estate

An invasion of armies can be resisted, but not an idea whose time has come.
-Victor Hugo

For a number of years, the residential real estate industry has been ripe for change. Independent studies have shown that the North American real estate industry is one of the most inefficient in the world. Estimates are that real estate commissions in the U.S. are inflated by as much as $30 billion dollars annually.

During the past decade fees associated with real estate brokerage services have risen to record levels. Even more baffling is the fact that under the traditional system, Realtors®, now over 1 million strong, are forced to spend most of their time competing with one another for new business rather than spending their time and efforts selling your home. Even discount real estate companies charging lower fees still use the same multi-agent system that requires that real estate agents spend the majority of their time on non-customer oriented activities in order to compete in the over-crowded marketplace.

U.S. commission rates are about 1.5 to 2.5 percentage points above the (world) average.

In spite of today's market forces, most real estate brokerage companies still want to sell you a "one size fits all" bundle of services for a high commission based rate. Whether all of the traditional agent's services are wanted or needed, the majority of firms charge 5%, 6% or more for the privilege of access to the market (the MLS) to sell your property.

The reality of the real estate brokerage industry today is that most Americans are now paying more money for less service while the value of that service has dropped dramatically. So, while home prices and real estate commissions have continued to rise, less and less is being done for you, the consumer, to actually sell your home. Yet real estate agents are working more hours and competing with one another harder just to stay in business. Unfortunately, traditional real estate brokerage has become a business that no longer works for any of the players; buyers, sellers, or even the professionals themselves.

The reality of the real estate brokerage industry today is that most Americans are now paying more money for less service while the value of that service has dropped dramatically.

While it may have once seemed appropriate to pay 6% or more to sell your home, today's market presents a new set of realities. Consumers, once at the mercy of traditional real estate agents, are now demanding and getting lower fees and more choices in real estate services.

A New Approach

Starting in 1997, the Bloomkey^® team has now developed a nationwide, Internet based real estate company offering, effective, low cost, 'flat-fee' real estate services to consumers. The concept originated in response to

Bloomkey^® has already saved consumers millions of dollars in real estate commissions.

• the growing demand from home sellers for lower cost access to the market (REALTOR® Multiple Listing Service (MLS))
• downward pressure on the real estate commission brought on by innovative technologies and increasing competition within the industry, and
• the ability to cost efficiently market properties to a national audience made possible by the advent of the Internet.

Using online technologies, Bloomkey^®'s customers achieve broader marketing exposure and more efficient delivery of professional services. With Bloomkey^®, home buyers and sellers receive the latest and best innovations in real estate marketing services while still getting all of the professional support they need. Bloomkey^® now provides a menu of real estate products and services to consumers at a tremendous time and cost savings.

Keep more of your home's equity without giving up marketing exposure and professional support.

Bloomkey^® has already saved consumers millions of dollars in real estate commissions. Today, Bloomkey^® is the leader in online, flat-fee real estate services in North America, serving thousands of customers throughout the United States and Canada. With Bloomkey^®, you choose just the services you want and need to buy or sell your home for a price that makes sense.

Now, There's a Smarter Way to Buy and Sell Your Home!

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