For Sale By Owner MLS is the new, smarter way to sell your home. Seller's looking to save their valuable home equity have long looked for alternatives to the traditional real estate brokerage model. The problem is that the Realtor's MLS is the de facto marketplace for homes for sale. The vast majority of home buyers, (over 75% according to a 2004 NAR survey) purchase their home from a real estate agent and broker. Unless a home is listed in the MLS, it misses out on the exposure to over 75% of home buyers in the marketplace thereby decreasing demand and ultimately lowering the sales price for the property.

Paying 5-6% of a home's value to a traditional real estate broker may have seemed appropriate when homes were selling for under $100,000, but in today's market, new realities exist. With average home prices in some areas exceeding $500,000 paying a commission of $30,000 seems a bit excessive in most cases. In response to the growing demand from consumers for economical access to the MLS, new, innovative business models have cropped on the Internet to provide alternatives.
For Sale By Owner - FSBO - MLS is term often used to describe new, online brokerage models that give home owner's access to the Realtor Multiple Listing Service (MLS) for an up-front, flat fee, rather than a relatively large real estate commission paid at closing. Somewhat of a misnomer, FSBO MLS stands for a type of real estate brokerage called Flat Fee MLS or MLS Entry Only listing.
With FSBO MLS, a home seller contracts with a real estate broker to place their home in the MLS for a low, flat fee. What this provides the seller with is an entre to all of the real estate agents and their buyers within their metropolitan area. The seller, of course, does the work that a listing broker would generally perform such as handling buyer calls and showing the home. In the event a buyer agent sells the home, the seller agrees in advance to pay a buyer agent fee (usually just half of what a traditional broker would charge 2.5% - 3%). If, however, the seller is able to sell on their own, they pay NO commission!
For Sale By Owner MLS allows home sellers to retain more of their home equity without giving up the exposure of an MLS Listing. And, in fact, it now provides even more exposure since most MLSs share their property listing data with one or more public websites, like REALTOR.com. It's now estimated that over 70% of home buyer's start their search for a home on the Internet. REALTOR.com is the largest database of homes for sale and has over 1,000,000 unique visitors each month.
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