Century 21 ad causes controversy
A new national ad campaign by Century 21 is shedding a negative light on the realtor community. While the National Association of Realtors is in a constant struggle to improve the overall conception of Realtors, Century 21’s newest ad is once again stirring up controversy. The commercial depicts a husband and wife debating whether or not they can afford a new home with their Realtor listening on the phone. The husband is reluctant to agree but the agent works with the wife to change his mind. Real estate writers and the general public alike have jumped all over the campaign and the Realtor community because it, in effect, confirms the common suspicion that at the end of the day an agent wants the deal to go through, that is how they get paid. The ad has only added to the confusion of what value an agent actually provides during the transaction.
