Why Pay a High Commission When You Buy or Sell a Home?

When you sell a home, your goal is to make money. On one hand, you’ll need to finance a new home; on the other, you know that your home was an investment.

When you buy a home, you want to get the best possible price.

In both cases, the rate of commission that you pay – to sellers’ agents and to buyers’ agents – can get in the way of your savings. Why pay a high commission to a seller’s agent when you sell a home? Why pay a high commission to a buyer’s agent when you by a home?

With a flat fee MLS listing, you can avoid paying a high commission. Likewise, with flat fee home buying, you can save as well. Learn more from IHS Realty.

Flat Fee Realty
Avoid high commission rates: learn more about flat fee home buying and selling.
Internet Home Services Real Estate Blog

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Flat Fee MLS by Owner

With the average house price approaching $250,000, sellers are balking at the prospect of paying up to $15,000 in real estate agent commissions to sell a home and are looking for cost effective alternatives – Flat Fee MLS by UIHS Realty is one.

Flat Fee MLS provides home owners to list their home on the MLS and gain the market exposure neccessary to generate potential buyer interest at a fraction of the cost – a few hundred dollars comparted to thousands.

IHS Realty is a leading provider of online flat fee MLS services together with a very wide range of services to support both buyers and sellers to list, market and close on a home sale.

See Also

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IHS Realty Flat Fee MLS Offering

If you fail to get your home listed on the Realtor MLS listing you are losing out on the market exposure tool that accounts for over 75% of home sales in the country.

You no longer need to commit to a commission arrangement that may see as much as 7% of the sales proceeds disappear into the pocket of a real estate agent – now you can simply select a flat fee MLS listing service and take control over your home transaction with only a little extra work on your part.

See Also

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IHS Realty Flat Fee MLS Offering

If you fail to get your home listed on the Realtor MLS listing you are losing out on the market exposure tool that accounts for over 75% of home sales in the country.

You no longer need to commit to a commission arrangement that may see as much as 7% of the sales proceeds disappear into the pocket of a real estate agent – now you can simply select a flat fee MLS listing service and take control over your home transaction with only a little extra work on your part.

 Flat Fee MLS Listings through IHS Realty will save you thousands of dollars in commissions 

 For Nationwide Coverage use IHS Realty and Save Thousands of Dollars

See Also

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IHS Realty Flat Fee MLS Offering

If you fail to get your home listed on the Realtor MLS listing you are losing out on the market exposure tool that accounts for over 75% of home sales in the country.

You no longer need to commit to a commission arrangement that may see as much as 7% of the sales proceeds disappear into the pocket of a real estate agent – now you can simply select a flat fee MLS listing service and take control over your home transaction with only a little extra work on your part.

 Flat Fee MLS Listings through IHS Realty will save you thousands of dollars in commissions 

 For Nationwide Coverage use IHS Realty and Save Thousands of Dollars

See Also

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Flat Fee MLS Homebuying

Buyers can benefit from Flat Fee MLS not just sellers

IHS Realty delivers benefits for buyers through flat fee MLS using our unique home buying program, not least a rebate of thousands of dollars depending on the price of the home you are buying.

IHS Realty’s flat fee MLS buying program provides for rebates to buyers through returning a portion of the real estate commission that can be very large and which the seller would otherwise have to pay.

In short, sellers can effectively reduce the price of their homes to deliver a real deal to you as a flat fee MLS buyer through the IHS Realty program.

The IHS Flat Fee Home Buying Program is a unique home buying service designed to save you lots of money on your home purchase. By rebating a portion of the sizeable real estate commission paid by the Seller back to you, you save thousands of dollars on your home purchase.

!

See Also

  • IHS Realty’s Flat Fee MLS Buyers Program
    The IHS Realty’s Flat Fee MLS Buyers Program delivers savings to buyers in the range of thousands of dollars daily – check out how our program works and save yourself thousands of dollars on buying your home.
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Why doesn’t every home seller list on the MLS without the huge commissions?

IHS Realty let’s you list on the MLS without paying a huge commission

The first reason is exposure, without a listing on the MLS you are missing out on 75-85% of potential buyers for your home.

The second reason is expertise and "know how", most home sellers wrongly believe that they are unable to handle the practicalities of a real estate transaction.

Using the NAR’s Realtor MLS gives a home seller a huge boost in getting their home sold and IHS Realty has all the tools, guidance and resources to help you for a simple flat-fee and not a huge commission.

See Also

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MLS and the FSBO

FSBO MLS gives the best of both worlds !

Most states allow home owners to sell their homes by listing in the MLS directly for a flat fee.  This normally means you have to go through a real estate agent or broker who handles the sale and charges a commission however now you have a real alternative.

FSBO’s can list on the MLS, including the National Association of Realtors MLS (the largest) and if you find the buyer you do not have to pay the buying agents commission nor a selling commission to a real estate agent.  If your home is sold via a buyers realtor only then is a commission is payable.

FSBO MLS provides for a certain flat-fee, a saving in commission of as much as 7% – and all for doing not very much !

See Also

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IHS Realty quoted in Macleans on Flat Fee MLS

Flat Fee MLS is good for Buyers, Sellers and Brokers

The typical real estate model where up to 7% in real estate commission is split between the seller’s and buyer’s realtors is causing an increasing controversy.

With some real estate agents making commissions in the millions, embracing change is not likely – instead the industry would rather see a cull in the number of real estate agents than accept a flat fee commssion arrangement. The exclusivity arrangement in real estate agents contracts means real estate agents control who, what and what commission rate is expected on the MLS – listing on the MLS only costs $35 but real estate agents cite this is only a fraction of the cost involved in marketing a property but putting a price to this is difficult and their is the increasing sneaking suspicion over the value added by the traditional real estate model.

Flat fee brokers providing FSBO’s access to the MLS are by contrast performing well for all concerned, with buyers and sellers not having a high commission getting in the way of closing a deal and flat fee real estate agents gaining business.

See Also

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Your Listing Broker Doesn’t Have To Be Your Sales Representive

And other myths denied

Source:

Selling your home on your own, without a Realtor, is becoming less and less popular. This is surprising, considering that home values have skyrocketed and commissions have risen along with them.

That’s not what we’re experiencing. IHS Realty had a record year last year. We will likely have one again. More people are learning they can do it on their own.

To sell your home on your own however, you are missing the most significant marketing tool available to you. The Realtor’s Multiple Lisitngs Service (MLS).

More misinformation. The genie in the bottle is you can sell your home yourself AND get listed in the MLS.

70% of all home buyers start out on the web. So it is crucial for you to be in the MLS. But, the challenge has always been that to be in the MLS you have to sign with a Realtor at 6% of your sales price.

The first sentence is true. 70% of home buyers start their search for a new home on the Web. So it makes sense to list your house there, right?

You do need a real estate broker to get listed on the MLS, but you don’t have to let that broker be your sales representative.

But let’s get realistic. Most buyers work with a Realtor. So you will be spending at least 2% to 3% for the buyers commission.

True. You may have to pay the buyer’s agents commission. Remember, though, commissions are negotiable. And 2%-3% is better than 6%. Agreed?

So how do you do this? Well depending on your State you can list your home for a flat fee as low as $500. But, you get listed in the MLS with zero service.

How about listing for as low as $399? And service? At IHS Realty, we treat you like family. You’ll get the best customer service in the business.

See Also

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Marketing And Word Of Mouth Are Still Effective

Don’t bit the hand that feeds you

Moreover, Internet-based brokerages and discount shops may have dealt a further blow to traditional real estate brokerages. Commissions have fallen to an average of 5 percent from 6 percent a decade ago, although experts say that slide had begun before the entrance of the discounters.

No wonder the NAR tried to shut us out. We were costing their realtors a little bit of money.

But, we’ve learned over the years that increasing one’s income doesn’t mean biting the hand that feeds you. Instead, we seek to provide the best service to our clients and increase our volume through word-of-mouth and other effective methods of marketing. It works. Our long track record shows it.

See Also

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Real Estate Agents Will Be Forced To Accept Lower Commissions

The real estate landscape is changing due to flat fee services like IHS Realty

With the increase of house prices, is the 6% sales commission going to survive or will flat fee listings be the wave of the future. Only time will tell…

We believe real estate commissions will adjust and come down. This has already started happening, thanks to flat fee services like IHS Realty. The National Association of Realtors has reported that the average real estate commission is now around 5%. It will likely fall even more.

The reason for this is simple economics. Flat fee real estate services are making the real estate industry more competitive. For Sale By Owners can now do a lot of the work on their own that realtors traditionally did. If real estate agents want the business, they will have to settle for less work for less pay.

We don’t believe that real estate agency will totally disappear, but many agents will be forced to leave the business eventually and the best agents will adapt to the new culture. The ones who stay will have to accept lower commissions.

See Also

  • How It Works
    Not familiar with the MLS? This introduction will help you understand it a little better.
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Ditch Your Buyer’s Agent And Win Negotiating Power

IHS Realty can help you save money on the buying process

If you go out to look at a home with a “Buyer’s Agent,” even though they work for you, they are paid by the seller. No skin off your teeth, right? Except when you consider where the seller is getting the money to pay the commission – YOU. For showing you around, opening doors to homes, assisting you with the paperwork and following up with the transaction, your “Buyer’s Agent” would make $3,000.00 for every $100,000.00 of the sales price of the property. With IHS Realty, if you’re willing to do some of that work, you can be keep a large portion of that money for yourself!

All you have to do is search our listings and pick your house. We do all the rest. It’s that simple. Read more here.

And if you want an IHS Realty agent to negotiate on your behalf, we can do that too.

See Also

  • Get A Rebate
    Check out this chart and see how much money you will save by buying through IHS Realty.
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Investigating Broker Commissions

Is there any real competition among brokers?

I’m going to examine two sides of an argument over whether or not real estate brokers who are commission-based are competitive or have a monopoly that is bad for the consumer.

I’m going to start with an article that is pro-commission that disputes claims that commissioned brokers are bad for consumers.

From an article in realty times by M. Anthony Carr, "groups like the Consumer Federation of America (CFA) and American Homeowners Grassroots Alliance bemoaned the current commission-only business of real estate agents across the country.

To hear the CFA’s take on these independent contractors (who have no job security, biweekly pay check, benefits, vacation/sick leave or traditional company support), they are all totally overpaid and consumers are being fleeced by a "fixed" commission rate that’s being protected by the industry at large.

Well, let’s work in real numbers. Last year, the local MLS reported the D.C. area real estate market created roughly $44 billion in sales. The average commission, according to Real Trends, an industry watchdog group, stands at 5.1 percent (not the 6 to 7 percent touted in Mr. Brobeck’s testimony). At that rate, with a commission split of 50/50 between brokers and their 30,000 agents, the average commission income would be roughly $37,400 each.

A lot of money exchanges hands in this business, being divided between a lot of people. So while the dollar amounts sound expensive, they really only create an average income compared to any other industry in the region. But here’s the catch — agents only collect their pay if they are successful.

Unlike other professions where the attorney gets paid even if his client goes to jail, or the surgeon gets paid even if his patient dies — the real estate agent only gets paid the commission when the house sells. There’s no paycheck for failure in real estate.

That was paraphrased but you get the idea of the argument he makes here. He doesn’t believe there is any need to regulate the real estate business and doesn’t believe that commissioned brokers are anti-consumer or anti-competitive. At least thats what I understand by reading the article by him.

Now lets take a look at the other side of the argument.

Feds probe real estate agents Money magazine investigation shows Justice Dept. looking into anticompetitive practices. April 22, 2005: 5:27 PM EDT By Jon Birger, Money Magazine

NEW YORK (CNN/Money) – Did you pay your real estate broker too much? The U.S. Department of Justice may be set to turn Tulsa, Okla. into a test-case for ending the stranglehold 6 percent commissions have over the real estate brokerage business.

MONEY has learned that Justice’s Antitrust Division is gathering information on the bully tactics that full-commission brokers in Tulsa allegedly use against their discount rivals to discourage commission-cutting. The probe follows other recent efforts to spur competition in the real estate industry.

Economists who study real estate, such as the University of Cincinnati’s Norm Miller, believe anti-competitive behavior is the primary explanation for the persistence of the 6 percent commission.

J.D. Smith and Bob Meyer are two Tulsa discount real estate agents who say they were interviewed by federal investigators. They say the investigators wanted information on full-commission agents’ alleged refusal to show home-buying clients properties listed by discount brokers — a tactic known as boycotting.

Boycotting exploits the one major weakness of the multiple listing service.

The MLS’s upside is that it centralizes all homes for sale in a single electronic marketplace that can be accessed by all agents — and these days by Web-savvy consumers as well.

The downside is that brokers must depend on one another to help sell their homes, and that discourages them from undercutting each other’s commissions.

While boycotting the listings of discounters is generally considered an antitrust violation — if undisclosed, it’s also a breach of fiduciary duty to clients — industry insiders are well aware that boycotting goes on, even if they claim not to condone it.

The Tulsa investigation is part of an ongoing Antitrust Division foray into the sharp-elbowed realty world. In March, the Antitrust Division sued the Kentucky Real Estate Commission over a state law that prohibits real estate brokers from offering commission rebates to consumers.

More recently, Assistant Attorney General R. Hewitt Pate sent letters to lawmakers and regulators in Oklahoma and Texas, urging them to reject proposals that would effectively prohibit brokers from engaging in limited-service or fee-for-service realty — such as listing a home for sale on the multiple listing service for a flat fee of $500.

Bruce Hahn, chairman of the American Homeowners Grassroots Alliance, argues that state prohibitions on rebates and fee-for-service discourage competition and inflate commissions paid by consumers. "We’ve talked to Justice, and we think what they’re doing is tremendous," he said.

Now to understand, while it is nice to defend the individual agent for the job that they do, not receiving benefits as on a normal job, only being paid when they make a sale, etc. is commendable, it seems that overall it isn’t being paid a commission that is the problem.

Its only when those who want to offer consumers a choice that saves them money are boycotted or regulations do not permit them to do so. That is where it becomes anti-competitive.

See Also

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VAR Seeks to Legitimize Limited Service Brokerage

Alternative Brokerage Models stand to gain from proposed legislation

Throughout the past several years, "limited service" legislation has generally meant "bad news" for consumers and limited service brokers who seek to offer low cost alternatives to the traditional brokerage model. Now the Virginia Association of Realtors is making a legislative proposal that may actually benefit consumers and limited service brokerage companies alike.

Unlike traditional brokerage companies charging relatively large real estate commissions for a full range of services, limited service brokers offer a menu of services from which to choose and provide consumers with a cost effective means of retaining control of their property sale while still benefiting from the important tools that real estate agents possess, such as listing in the Mulitple Listing Service.

Current real estate law in Virginia requires agents to perform a set of minimum services in order to engage in an agency relationship. The new law would create a new class of agency relationship called "limited service agency" which would allow brokers to provide fewer services, generally for a reduced rate. According to Scott Brunner, CEO for the Virginia Association of Realtors, the proposed legislation "absolutely legitimizes the discount brokerage model that has taken such flack in other states."

See Also

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Selling Your Home in a Tough Market

Steps You Can Take When the Market Softens

While economists debate whether the housing industry bubble will burst, there is no doubt that home prices have stopped their rapid ascent.  The number of home sales has also dropped with the National Association of Realtors predicting a 4% decrease for next year.  With increased inventory, sellers face longer marketing times and increased pressure on price.

There are, however, steps sellers can take to better position themselves when the markets cools.  The most obvious factor is price.  Sellers should explore all options that provide flexibility when pricing their home.  There are several brokerage firms now offering homesellers marketing services at a significantly reduced cost.  These savings can be utilized to better price your home against the competition. 

Many of these flat fee brokers also allow the sellers to set the amount of commission to be paid the agent that brings a buyer.  By adjusting your price and commission, you not only compete on price but also work to better promote your property to the local real estate agents.

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