Home Sales Rise

In spite of a rough economny and continued unemployment woes, home sales rose in 2009. According to the National Association of Realtors®, there were approximately 5,156,000 existing-home sales in 2009, which was 4.9 percent higher than the 4,913,000 transactions recorded in 2008. It was the first annual sales gain since 2005.
Total housing inventory at the end of December fell 6.6 percent to 3.29 million existing homes available for sale, which represents a 7.2-month supply at the current sales pace. That is an increase from a 6.5-month supply in November. The national median existing-home price for all housing types was $178,300 in December, which is 1.5 percent higher than December 2008.

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For Sale By Owner Advertising

For sale by owner advertising has changed along with the real estate marketing landscape in general. Today’s marketing of real estate has expanded signficantly from a “sign in the yard and an ad in the paper”. Internet advertising allows by owner sellers access to distribution channels that circumnavigate the globe. What used to cost home sellers a good deal of money with very limited reach has now become far more cost efficient along with the ability to reach millions of potential buyers.

Bloomkey now offers for sale by owner sellers the option of several marketing distribution channels from which to launch a property marketing campaign.

  • The Multiple Listing Service, or MLS, offers sellers access to the real estate agents and brokers in their local areas.
  • The Broker IDX is a system through which brokers who own real estate websites show properties that are listed in the MLS to the public.
  • Realtor.com, the nation’s number 1 ranked website, has it’s own set of distribution partners who receive and display property listing data.
  • ListHub is a company that aggregates data from MLSs around the country and sends that information to leading real estate websites like Yahoo Real Estate, AOL Real Estate, Walmart, Vast and many others.
  • Bloomkey has it’s own distribution partnerships with websites like Zillow.com, Trulia.com, Google and many others.

Companies like Bloomkey give by owner sellers a one-stop marketing resource for selling real estate. Instead of hunting all over the Internet for property listing websites, sellers can enter their property information and upload photos one time and have their properties appear on all of the major real estate marketing distribution channels. In fact, many of the leading distribution channels are not avaialble to the public directly. Companies like Bloomkey make marketing properties for sale an economical and time savings venture.

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By Owner MLS Listing

The “mulitple listing system”, called the MLS, gives the broadest exposure possible to homes for sale. In today’s competitive market, you need the most marketing exposure possible, but attempting to sell without the benefit of the MLS can be a like trying to sell shares of stock without the stock exchange. Or, proverbially, “like trying to find a needle in a haystack”. Advertising to the public is a high cost proposition and since you only have one property to sell, the economies of scale work against you. Realtors® have the benefit of having thousands of properties to sell. The MLS creates an efficient marketing system through which Realtors® can cooperate to assist each other in selling each other’s listings.

And through the Realtors® trade organization, the National Association of Realtors®, an MLS listing also gets exposure on Realtor.com, the nation’s leading real estate web portal, you’ll reach even more potential buyers when your property is listed in the MLS by owner. According to a recent survey, over 75% of buyers now start their search for a home on the Internet, most of them on Realtor.com.

Now you can list your home or property in the same MLS used by Realtors® without having to pay a listing commission. List by owner on the MLS with a flat fee MLS listing company like Bloomkey® and you can have the best of both worlds. More exposure to help you sell your home for the highest possible price and still retain the right to sell on your own and not pay a commission.

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Prepare Your Home to Sell

Getting ready to market your home this year? Make sure you’re ready. That means being prepared to show your home and outshining the competion. Here are a few suggestions for getting ready to sell:
Prepare a Home To Sell
House Selling Tip 1): NOT SEEN AND NOT HEARD
Send children and pets off to stay with family or friends until the showing is over. The fewer distractions you offer, the more the buyer will be able to focus on your property. Many buyers have allergies. If you have indoor animals, have carpets and furniture covers cleaned to remove hair, dander and odors.
House Selling Tip 2): A GRAND ENTRANCE
Remember, when a prospect comes to look at your house, the first thing he will see is your home’s front door! Se sure that everything about your entrance is fresh and clean. Be sure your yard is free of refuse and leaves. If it snowed, be certain that you’ve removed the ice and snow from walks and steps and salted to avoid accidents. If it’s raining, put a small rug near the front door so buyers can wipe their feet. Also, in the event of rain, put an umbrella stand or can near the door.
House Selling Tip 3): LIGHT AND BRIGHT
Open those drapes and curtains all the way, so the prospect can see how bright and cheerful your home is. No one wants to walk into a dark tomb-like house. If it’s nice outside, open the windows so that fresh air fills the house.
House Selling Tip 4): KEEP THE HOME FIRES BURNING
If you have a fireplace, (and it’s winter), get the fire going. You’re trying to make the house feel as much like a home as possible. A warm feeling from the glow of a fireplace can help set the right emotional stage for the buyer.
House Selling Tip 5): LITTLE THINGS MEAN A LOT
Take a few minutes to check to be sure that your doors don’t stick or have loose knobs on them. Don’t forget your windows and cabinet drawers. Get all those minor flaws fixed since they detract from your home’s value
House Selling Tip 6): SAFETY FIRST AND ALWAYS
Keep stairways clear and clean, since this avoid injuries around your home. as well as, avoids detracting by distraction.
House Selling Tip 7): EASY ACCESS
Use a lockbox to make it easy for agents to show your property. Unlock any garages, outside entry basements or storage sheds for the buyers to have access to. Move all cars out of the driveway from the property (don’t park them in front of the house either). You may leave 1 car in the garage. Make sure the garage door is closed.

For more home selling tips visit www.bloomkey.com

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Looking for Home Selling Tips?

Everyone who is going to be selling a home – whether they use flat fee MLS, FSBO or sell with a real estate agent – is going to be looking for the home selling tips that will help them to get their homes ready and not just on the market, but also off of it quickly.

Home selling tips are going to include discussion of what’s working for others who are going through the process, and will focus on other elements as well. You’ll be able to learn more about home warranties. You’ll find tips for projects that will help you to boost your property value. You’ll also get tips for keeping in touch with prospective buyers who have stopped by at an open house and for getting the word out within your own neightborhood.

If you’re still thinking about selling a home and haven’t moved forward, you’ll find other great information too. Talk with others about whether or not it’s a good plan to put your home on the market or if you could better reach your goals by renovating your home and adding on a bedroom or family room. Get perspective – learn what’s working and what doesn’t.

Home selling tips are – obviously – designed to help you to find yourself in the right position to sell, but there’s more value than just that. Sometimes just knowing that there are others who are going through the same process you are is enough to let you take a step back, take a deep breath and move forward without the panic.

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Selling a Home in a Cooling Market

When you are going to be selling a home, especially when the housing market is in a bit of a cooling off period or a slow season, there are two things that are absolutely essential.

First, there’s setting the right price. It’s impossible for sellers these days to sell their home when the price is too high, and when the market has slowed a bit, you’re going to find that it’s even more difficult to get your asking price. This is mostly because there are less buyers vying for the property. However, if you’re able to take the time to set the right price for your home – based on other properties in the area and the size and condition of your home – your chances are going to be a lot better. And, of course, when you sell with flat fee MLS, you’re still in a better position to profit when you sell.

Flat fee MLS also addresses the second essential element for selling in a cooling market: exposure for the property. With flat fee MLS, your home will be listed alongside those represented by listing agents and you’ll have the chance to clearly identify all of the house’s best features and selling points. As a result of increased exposure, there will be increased interest and that leads to a greater chance that your home will sell.

What you’ll find when you use flat fee MLS to sell your home is this: you’ll have access to the tools you need to sell your home, be able to access tips and tools designed to help you sell and, even in a cooling market, you’re in a better position to sell the property regardless of what the market is like.

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Home-Selling Strategies For a Buyer’s Market

How to sell your home when prices start to level off

Reports abound that the real estate market is heading for a slowdown. Depending upon the recent runup in your area, the landing could be hard or soft. Here are some strategies for selling in a level or declining market:

Find a good discount broker – Internet companies now provide services for home sellers that weren’t available just a few years ago. Flat fee MLS listing is now a good option that allows you to keep more of your home equity. Instead of paying a listing commission for inclusion of your property in the Realtor MLS and on Realtor.com, you can pay a flat fee of somewhere between $400 and $500 and get the same exposure as Realtor listed properties.

Get proper pricing assistance – correctly valuing your property is ALWAYS priority #1 when selling your home. Lots of online services provide access to property sales data. You can also get this information yourself with a trip to the local property assessor’s office. If you have a unique or unusual property or have made major upgrades, your best route is a professional appraisal. Although this is a bit more expensive than other alternatives, it truly provides the most accurate valuation. 2 truisms apply: 1) You get what you pay for 2) appraisal isn’t an exact science

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Housing Market Slowdown

White House expects home price increases to cool

The White House Council of Economic Advisers wrote in its annual Economic Report of the President, which was sent to Congress yesterday that, "Prospects remain good for continued growth in the years ahead." While the overall economy is expected to continued growth, the CEA’s assessment of the housing market was somewhat more subdued. According to CEA member, Matthew Slaughter, the rate of home price appreciation is "likely to slow in the future."

After 5 years of 9.2 percent annual growth rate, due to low interest rates, strenghtening job market, and rising income, the next 5 years is likely to see a downward trend in part due to rising interest rates, the report said. A dramatic housing bubble burst is not expected because "the elevated level of house prices will sustain homebuilding as a profitable enterprise for some time."

See Also

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Flat fee MLS helps Sell Your Home

When the Housing Bubble Bursts…,or, just slowly leaks air.

Patrick Newport, U.S. economist at consulting firm Global Insight in Waltham, Mass., said in a recent statement,  "Interest rates have eased in recent weeks, but we are expecting them to drift back up over the first half of 2006," he said, adding that if the Federal Reserve raises interest rates two more times before pausing, the increases "will cool off the housing market and deflate many local housing bubbles."

It seems that everywhere you look today, a housing bubble burst imminent. So, what do you do if you want to sell your home in a slowing market? In a buyer’s market, pricing it the number one most important factor in selling a home. Obviously, anyone can sell their home by lowering the price enough to cause a sale, but for most home owners, this option leaves a bit to be desired.

So, to re-phrase the question, "How do you sell your home and still NET the most  during a market slowdown?" Enter "flat fee mls" listing. A relatively recent entry to the real estate brokerage industry, a flat fee MLS listing allows home sellers to place their property in the Realtor MLS and on Realtor.com for an upfront fee (usually in the $500 range) instead of paying a whopping 6% commission at closing.

A flat fee MLS listing allows a home seller to lower their price and still, maximize their net return. Studies show that a MLS listing increases the odds of selling a home by providing the highest marketing exposure possible. Higher exposure means a greater demand and consequently a higher price. 

Here’s how it works: Instead of listing with a traditional broker, find a flat fee broker offering MLS entry only listing of homes for sale. (for a nationwide listing of flat rate brokers visit www.MLSLion.com). A flat fee broker will enter your property into the Multiple Listing Service in your area where it can be viewed by all of the real estate agents as well as their buyers. If a buyer’s agent brings you a buyer, you pay them 1/2 of the normal commission amount, generally around 3%. For every $100,000 of your sales price, you save approximately $2,500. That means on an average $200,000 home, you can lower the sales price by about $5,000 and still net the same amount of money from the sale as if you had used a traditional real estate agent. Of course, all other factors being equal, a house selling for $195,000 sells before one selling for $200,000 in any market.

If you’re not ready to go the For Sale By Owner (FSBO) route, most flat fee brokers also can provide additional assistance for marketing, contract preparation and transaction management and closing. Flat fee MLS also provides significantly higher marketing exposure than FSBO. The reason is simple – most buyers go to real estate agents using the MLS to purchase a home. In fact, the most recent comprehensive study showed that over 75% of home buyer’s use a real estate agent when purchasing a home.

There’s usually little risk with flat fee MLS listing too, as many flat fee brokers will credit your upfront fee back if you allow them to refer you to a traditional real estate agent, should you change your mind down the road. It’s truly the best of both worlds. All of the exposure of a traditional real estate listing without the cost, or even the risk!

See Also

  • Real Estate Journal
    Homes Sales Fell in December, Condo Market May Falter
  • Extreme home selling
    As the market slows, home sellers are throwing in sweeteners to move properties…dual-mode toilets, anyone?
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