The “mulitple listing system”, called the MLS, gives the broadest exposure possible to homes for sale. In today’s competitive market, you need the most marketing exposure possible, but attempting to sell without the benefit of the MLS can be a like trying to sell shares of stock without the stock exchange. Or, proverbially, “like trying to find a needle in a haystack”. Advertising to the public is a high cost proposition and since you only have one property to sell, the economies of scale work against you. Realtors® have the benefit of having thousands of properties to sell. The MLS creates an efficient marketing system through which Realtors® can cooperate to assist each other in selling each other’s listings.
And through the Realtors® trade organization, the National Association of Realtors®, an MLS listing also gets exposure on Realtor.com, the nation’s leading real estate web portal, you’ll reach even more potential buyers when your property is listed in the MLS by owner. According to a recent survey, over 75% of buyers now start their search for a home on the Internet, most of them on Realtor.com.
Now you can list your home or property in the same MLS used by Realtors® without having to pay a listing commission. List by owner on the MLS with a flat fee MLS listing company like Bloomkey® and you can have the best of both worlds. More exposure to help you sell your home for the highest possible price and still retain the right to sell on your own and not pay a commission.
By admin
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Posted in Flat Fee MLS, Local MLS, MLS, MLS, MLS Service, MLS entry, Real Estate, by owner, flat fee MLS borkers, flat fee MLS companies, flat fee mls broker, flat fee mls brokers, flat fee mls company, flat fee mls listing, home sale, home sales, home seller, home sellers, home selling, home selling alternatives, limited service providers, limited service real estate, list house, list property, listing agent, listing broker, low cost real estate, mls entry only, mls listing, mls listing service, mls listings, mls only, multi list, multiple listing, multiple listing service, mutliple listing service
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Tagged by owner mls, Flat Fee MLS, mls listing, real estate marketing
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Connecticutt Realtors look to merge MLS system
There are currently 10 MLS systems in Connecticutt. That’s too many according to Jaerry Alaimo, broker owner of Century 21 Alaimo & Corrado in Enfield, CT. and president of the board of directors for the Connecticutt statewide MLS initiative.
Each of the current Multiple Listing Services serves the various geographic areas of Connecticutt with some overlapping boundaries. And, of course, each MLS employs staff and spends money on offices, equipment and utilities. There are implicit cost efficiencies that could be realized from a merger into one statewide MLS.
From the agent’s point of view, the plethora of MLSs pose a different problem. Each MLS has its own set of rules, fees, data standards, etc. that make life more complicated and expensive for a Realtor. A consolidation into one MLS would alleviate much of the problem.
To the consumer the benefits of large, state-wide or regional MLS are even more significant. Having a property advertised to Realtors and all of their buyers on an MLS throughout the state gives there homes added exposure and an accompanying possibly increased demand for their properties which could well provide a higher selling price.
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