The “mulitple listing system”, called the MLS, gives the broadest exposure possible to homes for sale. In today’s competitive market, you need the most marketing exposure possible, but attempting to sell without the benefit of the MLS can be a like trying to sell shares of stock without the stock exchange. Or, proverbially, “like trying to find a needle in a haystack”. Advertising to the public is a high cost proposition and since you only have one property to sell, the economies of scale work against you. Realtors® have the benefit of having thousands of properties to sell. The MLS creates an efficient marketing system through which Realtors® can cooperate to assist each other in selling each other’s listings.
And through the Realtors® trade organization, the National Association of Realtors®, an MLS listing also gets exposure on Realtor.com, the nation’s leading real estate web portal, you’ll reach even more potential buyers when your property is listed in the MLS by owner. According to a recent survey, over 75% of buyers now start their search for a home on the Internet, most of them on Realtor.com.
Now you can list your home or property in the same MLS used by Realtors® without having to pay a listing commission. List by owner on the MLS with a flat fee MLS listing company like Bloomkey® and you can have the best of both worlds. More exposure to help you sell your home for the highest possible price and still retain the right to sell on your own and not pay a commission.
By admin
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Posted in Flat Fee MLS, Local MLS, MLS, MLS, MLS Service, MLS entry, Real Estate, by owner, flat fee MLS borkers, flat fee MLS companies, flat fee mls broker, flat fee mls brokers, flat fee mls company, flat fee mls listing, home sale, home sales, home seller, home sellers, home selling, home selling alternatives, limited service providers, limited service real estate, list house, list property, listing agent, listing broker, low cost real estate, mls entry only, mls listing, mls listing service, mls listings, mls only, multi list, multiple listing, multiple listing service, mutliple listing service
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Tagged by owner mls, Flat Fee MLS, mls listing, real estate marketing
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NAR backs attempts to limit your choices in how you sell your home.
Is it appropriate that the Department of Justice and Federal Trade Commission attempt to protect consumers’ interests by calling into question the actions of the nation’s largest trade organizations whose legal counsel has stated in an openly unapologetic letter that it’s is perfectly alright for local Realtor organizations to lobby for legislation that is anti-competitive? Clearly, for a country built on the principal of free trade and unrestricted competition, the answer is yes.
There should be no misunderstanding that the efforts of traditional elements within the real estate industry to legislate under the guise of "consumer protection" is solely aimed at protecting the status quo and their interests (chiefly their right to a full, double ended commission), not those of the consumer. If these participants are so eager to champion the rights of consumers, why not champion the right of consumer to make choices in types and levels of real estate services they receive? Why not allow free and unfettered competition from limited service and MLS entry only brokers?
The problem is that most consumers don’t take an interest in legislation effecting real estate until they go to sell their homes, which only happens on average every 3-5 years. If they knew what was going on while they weren’t watching, how might they feel about laws that restrict their ability to choose which services they can purchase and at what price. How powerless and shocked would they feel to find that the President of the largest trade group in the country (who, SURPRISE, is also a state legislator) had the temerity to introduce legislation in his own state effectively eliminating a homeowner’s ability to sell their home and save thousands of dollars using a limited service broker.
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