Pending Home Sales Rise

National Association of Realtors chief economist, Lawrence Yun, discusses the housing market in his monthly report.

After 2 straight months of decline, pending home sales see slight increase potentially pointing to a revival of the real estate market turnaround. Mr. Yun blames mortgage lenders’ unnecessarily strict credit underwriting standards for the slowness of the recovery. He sees no meaningful increase in home values for the next 2 years. Cumulatively over the next 5 years, he says economists expects, and he agrees with, forecasts of a gain of 10% for home owners in housing prices.

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Why Real Estate Agents Hate Foreclosure Listings

Or, Why the foreclosure problem is worse than it should be.

Turning the economy around from a recession usually starts with the housing market. A home purchase is the start of a myriad of financial transactions which all help to revive the economy. Everything from new construction and contracting work, mortgage loan origination, title and closings, home furniture and equipments purchases, lawn and garden purchase, etc. So, with the number of foreclosures at record highs you’d think that the banks and institutions that own (or, in the case of short sales, may soon own) billions of dollars in residential properties would want to keep the nation’s largest sales force happy in not just their own interest, but the interests of the overall economy. But from my own experience, that just doesn’t seem to be the case.

Short sales are ridiculously hard to fathom. These are cases where home owners are trying their level best to work out something with their mortgage lender to avoid foreclosure by selling at whatever price the market will bear, even it means that they don’t have enough left over from the sale to pay off the mortgage and closing costs. You would think that these conscientious souls would be rewarded for not doing what thousands of other home owners have already done by just walking away and leaving the bank holding the bag. But in case after case, you’ll hear from agents and home owners that the process is made just so difficult and/or the steps required so arduous by the lenders that most either aren’t willing to keep trying or run out of time before they can work out a purchase transaction with a potential buyer. In California, half of attempts to get borrowers out of underwater homes fail.

The same hurdles hold true for working with foreclosure properties. In a recent transaction I was involved in, a young couple chose to make an offer on a FANNIE MAE foreclosure listing that had been on the market since summer of 2010 (and presumably longer since the owner probably tried to sell it themselves for a time before it fell into foreclosure). The price had been dropped to below the assessed value (which not too long ago in our market used to be an anomaly). After some delay in presenting the offer by the listing agent, (probably due to the fact that foreclosure listing agents are overwhelmed by the amount and quantity of the work required to list foreclosures in the current market), a ‘tentative’ counter-offer was received from FANNIE MAE. I say ‘tentative’ because whenever you deal with a REO (real estate owned by bank or institution) property, you never really have a deal until senior management signs off on the contract. In fact, here’s the exact statement I received during negotiations:

Please be advised that your client’s acceptance of this offer is not an accepted contract. *** Final acceptance of the contract must come from the seller’s senior management staff.***

This is counter to what most real estate agents are used to dealing with. In a typical individual to individual transaction, each counter-offer is signed before being sent to the other party. That way, you know that you have a done deal and not just a possible scenario. Seasoned agents know the risks of verbal counter-offers in a business where the only thing that matters is a written and signed contract. So, finally, an agreement was made, (in principal) between the parties. Even though their agent had warned them not to count their chickens until we had a signed contract in hand, the young people at this point, as young people do, excitedly tell their family and friends that they have just bought a house.

Well, of course, the dreaded (and apparently par for the course) next communication from FANNIE MAE’s representative is the ‘multiple offers form’ (i.e. other offers have been received prior to senior management’s signing off on your agreed upon purchase offer) and your purchasers now have 24 hours to make a decision on whether to 1) raise your offer 2) keep your same offer or 3) rescind your offer in what’s known as the ‘highest and best’ bid period.

Of course, the young couple are disappointed. They are, as most young couples with a newborn, not only at their maximum mortgage limits, but already concerned about making a payment that’s more than their current rental payment. There’s also that lingering feeling that this is just a ploy to get them to raise their offer. After much soul searching, parental advice, and tears, the young couple decide not to move forward with the purchase and rescind their offer.

What happens next if even more frustrating from an agent’s perspective. What had been up to that point a fairly lackadaisical response time from the listing agent, soon became a frantic attempt to contact me regarding the offer. Two phone calls in quick succession followed by another email on the day after the offer was withdrawn. Another day passes and then another communication from the listing agent: “If we can get approval today are the buyers still interested?” Later that day: “FYI – offer is now approved and we can move forward”. Apparently, the other buyers had mysteriously disappeared.

I know both from my own 27 years of experience working with foreclosure listings and from talking to other agents, that this isn’t an unusual occurence. Many agents I know won’t even deal with foreclosure and short sale properties because of the hassles. They warn buyers that “the road’s too long and there may not be a home at the end of the road”. That’s tough talk from a commission-only based pay workforce that’s used to doing a lot of work and not getting paid. Even if it’s a small percentage of Realtors® who don’t want to help sell foreclosures and short sales, that’s a huge problem for the institutions saddled with 3.8 million properties in 2010 alone (a number that’s expected to rise even further in 2011).

I, for one, can’t help but think the process could be streamlined. Banks, mortgage lenders and other REO institutions need to understand the process from the home owners, buyers and real estate agents perspective better if we’re ever going to turn the housing market (and the economy) around. Anybody listening?

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Housing Bottom in Sight

Is the housing market finally finding a bottom? According to PMI Mortgage Insurance company, the risk of housing prices falling lower may have reached its peak. That’s good news for home sellers who have faced one of the strongest buyers markets in years.

According to its reacent report, “While economic growth continues to be tepid, recent data suggest that fears of a second recession are likely overblown. In the absence of an unforeseen shock to the economy, however, the current soft patch may persist in the near-term, but growth is still expected to accelerate in 2011 – especially in the second half of the year.”

More than 70% of Americans think now is a good time to buy a home, according to a Fannie Mae survey. And 78% believe home prices have either bottomed or will rise next year.

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Houses that Sell

Ever wonder why some houses seem to sell right away and others languish on the market for months, even years? Several factors can determine whether a house sells or not. Some you can control, others you can’t. Let’s focus on what you can do to sell a home, even in a down market.

One of the myths perpetuated by the media today is that houses aren’t selling. While the housing market is certainly down from years past, according to National Association of Realtor statistics, during 2010 in the United States, approximately 5 million homes will be sold (over 3 million have sold already!). By any standards, that’s still a lot of houses.

So how do you make sure yours is among the ones that sell? Four main factors determine whether a home sells or not

  1. Price (and Terms)
  2. Location
  3. Marketing Exposure
  4. Showing Condition

There are a few others, but if you get these 4 right, you will sell. Location, of course, is one of those factors you can’t do much about since you can’t easilty move your house (and even then you’re stuck with a vacant lot ;-) . So let’s focus on the others.

One could argue that Price is the main and deciding factor. After all, at some price a property makes up for the detriment of any of the other factors. But assuming you don’t want to give your house away, you’ll want to sell at a fair price that brings you enough to make the investment you’ve made make sense. So, once you’re absolutely sure that you’ve priced your home correctly, taking into account recently sold comparable properties and your current competition on the market, you’ll need to focus on the remaining to factors.

Showing Condition – While it’s hard to be objective about your own home, your property should show like, or as close to as possible, a new construction community model home. “But I’ve got kids, pets, in-laws, etc.” you say. Well, frankly, buyers just don’t care about your problems. Generally speaking, they want to be able to envision themselves in living in your home (without having to do much). If it’s a mess, requires work, or is complete with your ceramic Elvis memorabilia throughout, you’re making it harder for them to do that. If you’re one of the few self-aware enough people to know that you’re just no good at interior decorating, try calling a home staging company. For a relatively low fee, they can tell you what needs cleaning, what to throw-out (or store away), and can usually use the furniture and decorating items you already have to present your home in the best possible light.

Marketing Exposure – Here’s where the Internet helps. In the old days (10-15 years ago) you had to find an agent with a telephone sized, paper MLS book in order to find out where the properties for sale were. It’s never been easier to market real estate than today. According to recent statistics, 2 out of every 3 buyers now find their home on the Internet. Today, real estate property listing sites are ubiquitous. The trick is to know which ones are the most trafficed and have the best chance of helping you sell. Each month a report is made of the top real estate websites by a web traffic reporting company called Hitwise. According to Hitwise the top 10 real estate websites get almost 30% of the web traffic for real estate. After that, the traffic for the remaining sites is divided so much as to be ineffective for any one listing. Just being listed on the top 3 sites alone would give you access to approx 24 million potential buyers. Trying doing that with the local newspapers.

1. Yahoo! Real Estate 7.18%
2. Realtor.com 5.44%
3. Zillow 4.36%
4. Trulia.com 3.20%
5. Rent.com 2.66%
6. ZipRealty 2.35%
7. Homes.com 2.01%
8. ConnectWithLife 1.55%
9. Apartment Guide 1.39%
10. MyNewPlace 1.32%

So, you may ask, “how do I get my property listed on the top sites?” Well, the problem is, unless you’re a real estate broker or a large property listing aggregator Internet company you can’t get on many of the top sites. One cost effective way to make sure you get the marketing exposure you need is a flat-fee listing. With Bloomkey.com you can list on hundreds of the top real estate websites including Realtor.com, Yahoo Real Estate and AOL Real Estate for a one-time, low fee that works out to be less than the cost of newspaper classified advertising.

Once you’ve taken care of these home selling factors, Price – Showing Condition – Marketing Exposure, you’ve got a much better than average chance of selling in any type of market.

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