Navigating Short Sales: What to Do When the Sale Price Leaves You Short

If you’re thinking of selling your home, and you expect that the total amount you owe on your mortgage will be greater than the selling price of your home, you may be facing a short sale. A short sale is one where the net proceeds from the sale won’t cover your total mortgage obligation and closing costs, and you don’t have other sources of money to cover the deficiency. A short sale is different from a foreclosure, which is when your lender takes title of your home through a lengthy legal process and then sells it.

1. Consider loan modification first. If you are thinking of selling your home because of financial difficulties and you anticipate a short sale, first contact your lender to see if it has any programs to help you stay in your home. Your lender may agree to a modification such as:

• Refinancing your loan at a lower interest rate
• Providing a different payment plan to help you get caught up
• Providing a forbearance period if your situation is temporary

When a loan modification still isn’t enough to relieve your financial problems, a short sale could be your best option if

• Your property is worth less than the total mortgage you owe on it.
• You have a financial hardship, such as a job loss or major medical bills.
• You have contacted your lender and it is willing to entertain a short sale.

2. Hire a qualified team. The first step to a short sale is to hire a qualified real estate professional* and a real estate attorney who specialize in short sales. Interview at least three candidates for each and look for prior short-sale experience. Short sales have proliferated only in the last few years, so it may be hard to find practitioners who have closed a lot of short sales. You want to work with those who demonstrate a thorough working knowledge of the short-sale process and who won’t try to take advantage of your situation or pressure you to do something that isn’t in your best interest.

A qualified real estate professional can:

• Provide you with a comparative market analysis (CMA) or broker price opinion (BPO).
• Help you set an appropriate listing price for your home, market the home, and get it sold.
• Put special language in the MLS that indicates your home is a short sale and that lender approval is needed (all MLSs permit, and some now require, that the short-sale status be disclosed to potential buyers).
• Ease the process of working with your lender or lenders.
• Negotiate the contract with the buyers.
• Help you put together the short-sale package to send to your lender (or lenders, if you have more than one mortgage) for approval. You can’t sell your home without your lender and any other lien holders agreeing to the sale and releasing the lien so that the buyers can get clear title.

3. Begin gathering documentation before any offers come in. Your lender will give you a list of documents it requires to consider a short sale. The short-sale “package” that accompanies any offer typically must include

• A hardship letter detailing your financial situation and why you need the short sale
• A copy of the purchase contract and listing agreement
• Proof of your income and assets
• Copies of your federal income tax returns for the past two years

4. Prepare buyers for a lengthy waiting period. Even if you’re well organized and have all the documents in place, be prepared for a long process. Waiting for your lender’s review of the short-sale package can take several weeks to months. Some experts say:

• If you have only one mortgage, the review can take about two months.
• With a first and second mortgage with the same lender, the review can take about three months.
• With two or more mortgages with different lenders, it can take four months or longer.

When the bank does respond, it can approve the short sale, make a counteroffer, or deny the short sale. The last two actions can lengthen the process or put you back at square one. (Your real estate attorney and real estate professional, with your authorization, can work your lender’s loss mitigation department on your behalf to prepare the proper documentation and speed the process along.)

5. Don’t expect a short sale to solve your financial problems. Even if your lender does approve the short sale, it may not be the end of all your financial woes. Here are some things to keep in mind:

• You may be asked by your lender to sign a promissory note agreeing to pay back the amount of your loan not paid off by the short sale. If your financial hardship is permanent and you can’t pay back the balance, talk with your real estate attorney about your options.

• Any amount of your mortgage that is forgiven by your lender is typically considered income, and you may have to pay taxes on that amount. Under a temporary measure passed in 2007, the Mortgage Forgiveness Debt Relief Act and Debt Cancellation Act, homeowners can exclude debt forgiveness on their federal tax returns from income for loans discharged in calendar years 2007 through 2012. Be sure to consult your real estate attorney and your accountant to see whether you qualify.

• Having a portion of your debt forgiven may have an adverse effect on your credit score. However, a short sale will impact your credit score less than foreclosure and bankruptcy.

Note: This article provides general information only. Information is not provided as advice for a specific matter. Laws vary from state to state. For advice on a specific matter, consult your attorney or CPA.

Reprinted from REALTOR® magazine (REALTOR.org/realtormag) with permission of the NATIONAL ASSOCIATION OF REALTORS®.
Copyright 2008. All rights reserved.

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How to Sell By Owner in 2011

Most home sellers who are looking to sell real estate in 2011 are hoping to take advantage of a rebounding market. A recent analysis by National Association of Realtors Chief Economist, Lawrence Yung, indicates that a market rebound is indeed in progress. November statistics showed that home sales are again on the rise.

For Sale By Owner Home Selling TipsSelling by owner can be a challenge in any market, but today’s economic climate presents some advantages to years past. The Internet real estate industry has matured and more choices are available to assist by owner sellers than ever before. Online real estate classified companies abound and the choices can be a little overwhelming. But, perhaps the first step is start at the beginning.

Before making a decision on how to sell by owner it’s helpful to break down the real estate sales transaction into its component parts. The reason so many for sale by owner sellers fail is that they inadequately assess the time and energy required to sell a home. Having only 1 home to sell every 3-5 years on average, the typical for sale by owner overlooks steps that are key to prepaing a home for sale.

  1. Pricing A Home to Sell
  2. Preparing a Home to Sell
  3. Preparing a Marketing Plan and Budget
  4. Marketing Your Home
  5. Preparing to Show your Home
  6. Showing a Home For Sale
  7. Negotiating with Home Buyers
  8. Pre-qualifying Home Buyers
  9. Preparing and Writing a Real Estate Contract
  10. Understanding Contingencies and Kick-Outs
  11. Handling Inspections and Repairs
  12. Navigating the Closing/Escrow Process
  13. Moving and Settlement

Each of these steps takes careful preparation for a successful sale. If you’re ready to start the selling process, make sure you’ve got a good handle on what comparable homes are selling for and how you house stacks up to the competition. Pricing is probably the most important aspect of selling a home by owner. Too many owners get caught up in the things they’ve done to the property and have a hard time being objective. The best selling time is uring the intital phase of listing, so be sure to be at market value in a competitive market.

Take care to get your home in top showing condition before offering it up for sale. Take a look at some model new construction homes to get a feel for what’s current as far as decorating and amenities. Attend nearby Open Houses to see what the competition’s up to.

When it’s time to start marketing your home, do some research to find out what the best marketing avenues are for real estate. Currently Yahoo! Real Estate and Realtor.com are the top real estate search sites with over 6% market share each. Many classified sites don’t offer the national and local marketing exposure you need to attract enough buyers. For more information on this, check out the FSBO marketing options at www.bloomkey.com. For as little as $1.00 per day, you can now get as much or more exposure as properties listed by real estate agentss charging 6% of your homes value.

The outlook for sale by owner home sellers is much better for 2011. With a little research, preparation and the right marketing partner you can sell your home and keep more of your home’s equity. Good luck!

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For Sale By Owner Advertising

For sale by owner advertising has changed along with the real estate marketing landscape in general. Today’s marketing of real estate has expanded signficantly from a “sign in the yard and an ad in the paper”. Internet advertising allows by owner sellers access to distribution channels that circumnavigate the globe. What used to cost home sellers a good deal of money with very limited reach has now become far more cost efficient along with the ability to reach millions of potential buyers.

Bloomkey now offers for sale by owner sellers the option of several marketing distribution channels from which to launch a property marketing campaign.

  • The Multiple Listing Service, or MLS, offers sellers access to the real estate agents and brokers in their local areas.
  • The Broker IDX is a system through which brokers who own real estate websites show properties that are listed in the MLS to the public.
  • Realtor.com, the nation’s number 1 ranked website, has it’s own set of distribution partners who receive and display property listing data.
  • ListHub is a company that aggregates data from MLSs around the country and sends that information to leading real estate websites like Yahoo Real Estate, AOL Real Estate, Walmart, Vast and many others.
  • Bloomkey has it’s own distribution partnerships with websites like Zillow.com, Trulia.com, Google and many others.

Companies like Bloomkey give by owner sellers a one-stop marketing resource for selling real estate. Instead of hunting all over the Internet for property listing websites, sellers can enter their property information and upload photos one time and have their properties appear on all of the major real estate marketing distribution channels. In fact, many of the leading distribution channels are not avaialble to the public directly. Companies like Bloomkey make marketing properties for sale an economical and time savings venture.

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Flat Fee MLS: Is It the Best Option for Your Needs?

Thinking about selling with flat fee MLS but not sure that it’s right for your needs? Ask yourself the following questions:

  • Am I willing to show my own home?
  • Am I able to detach from the amount of money the home is worth to me to determine the right market price for the property?
  • Do I have the time to stage my own home?
  • How comfortable am I with holding an open house?
  • Am I comfortable enough behind the camera to take photos that will help my home sell?

Those 5 questions are a great starting point. When you’re getting ready to sell your home with flat fee MLS, you’re going to have to take a step back from your attachment to your home. Sentimental value isn’t something that translates from you to prospective owners.

With flat fee MLS brokers, you’ll receive a lot of the tips and information that you need to simplify the selling process, but you will have to read and act on them. Your home with be listed in the MLS and on Realtor.com, but that doesn’t mean that there won’t be additional marketing that you need to do in order to attract buyers.

Those basics are essential – and they are only part of selling your own home. Flat fee MLS definitely helps for sale by owner sellers take advantage of services that they would not have had without it, but it isn’t the same as having a real estate agent who does the work for you; if you’re unwilling or unable to make the time to sell on your own, flat fee MLS is probably not the best option for you. However, if you’re looking for a great way to sell on your own, you might have just found the best way of doing it.

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What Information Can Flat Fee Brokers Give You?

When you’ve made a commitment to selling your home, it’s important to look at all of your options (selling with a real estate agent, going it alone, or selling with flat fee mls). In each case, you’ll find that there’s a certain amount of information that’s available to you.

The problem is FSBO sellers need to find all of their information on their own – just as they sell their homes on their own. Selling with a real estate puts you on a “need to know basis” – your agent will tell you what you need to know, nothing more and sometimes less. When you’re working with a flat fee broker it’s far easier to find the information you need.

What information can flat fee brokers give you? Here’s a sampling:

  • Marketing info – your broker can help you find the best ways of marketing your property
  • Showing info – your home will sell faster if you show it right
  • Details about what repairs you should make and which upgrades you might want to overlook
  • Access to home inspectors
  • Tips about home warranties
  • Specifics that can help you with the closing process

If your flat fee broker can’t give you the info you need, it just might be time to find a better broker.

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What Should You Keep in Mind When You’re Selling with Flat Fee MLS?

Selling a home – particularly when buyers a little bit more reluctant than they’ve been in the past and the mortgage industry is trying to resolve a few issues – can be a challenge. Given the high cost associated with listing agents’ commissions, more sellers are thinking about going it on their own – but not alone.

Instead, they are making the choice to sell with flat fee MLS because they know that it will help their home get the exposure that it needs to attract prospective buyers. Still it’s a good idea to keep in mind that there are ways of making your home more attractive to prospective buyers.

Recognize that you want to be sure that you’re setting the right price for your home: the right price is almost as effective a marketing tool as having your home listed in the MLS. If you’re home is not priced correctly – based on its features and the neighborhood that it’s in – it’s not going to sell.

Likewise, it’s important to keep in mind that there are some changes you may need to make to your home to make it more appealing to buyers. You might love having your dining room painted red, but buyers may be looking for a more neutral canvas – something that will be easier for them to work with. A fresh coat of paint is a simple thing that can make your home sell faster (as can making a few repairs here and there – like replacing the old faucet in the bathroom sink or fixing cracks in the driveway), so make sure that you’re looking around and looking at your home with fresh eyes – not with the overlooking eye of familiarity.

Know what the market is like. Know what you’re going to need to do to sell your home. And, when you’re selling with flat fee MLS, make sure that you’re working with a broker who will help you through the process.

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Choosing a Flat Fee Broker Is a Lot Like Choosing a Real Estate Agent

When home sellers start looking for advice on how to choose a real estate agent, there’s plenty of it available:

  • take the time to talk with different agents
  • look at agents’ websites
  • make sure that the agents you are considering offer the services that you are looking for
  • make sure that your home will be listed in the appropriate MLS

What many people don’t realize when they are thinking about selling with flat fee MLS and choosing a flat fee broker is that it’s a good idea to do your “homework” there too.

Make sure that you look at the experience the broker has and take the time to become aware of the different services that are available to you. Know which MLS (or which services) your home can be added to. Check the reputation of the service by looking into testimonials from past clients.

Choosing the right flat fee broker can ensure that you have a great experience selling your home.

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Selling with Flat Fee MLS? How Will You Market Your Home?

When you sell your home with flat fee MLS, you’ll find that you are taking advantage of one of the most effecting tools for marketing your home the MLS itself. But that doesn’t mean that there are other marketing components that you should overlook.

The obvious details that you’ll need to include are:

  • The number of rooms
  • The number of bedrooms and bathrooms
  • Your selling price
  • What the parking situation is like (driveway, garage, covered parking, etc.)
  • The location of the property
  • Square footage of space
  • Your contact information

Then there are the slightly less obvious details that you’ll want to focus on when you market your home. These things include updates, details about the heating/air conditioning system, appliances that you’re leaving in the home, whether or not the basement is finished and similar details.

You’ll want to be sure that you’re getting great photos that really make your home inviting. You’ll use these photos – of the outside and inside of your home along with descriptions of the property to really capture the interest of prospective buyers.

When you’re selling with flat fee MLS you’ll find that marketing your home online and with the MLS are simple, and that the marketing you’re already doing easily lends itself to marketing your home elsewhere.

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Flat Fee MLS Helps You Prepare for Selling Your Home

When you’re thinking about selling your home, you are going to need to be prepared. Flat fee MLS is a service that can help you to make sure that you are.

You see, flat fee MLS services are far more than just a way to get the word out that your home is on the market; they also give you a chance to learn more about what you need to do to make selling your home go as smoothly as possible.

In other words, more than just exposure once your home is on the market, flat fee MLS lets you learn about things like pricing your home to sell, home warranties and other services that you can offer to buyers as well as best practice techniques for selling a home.

More importantly, flat fee MLS brokers can ensure that you know what you need to do to give your home curb appeal and to fix up the inside so that when prospective buyers walk through the door they feel like they’ve walked into a place they can call home.

These tips – as well as resources that can put you in touch with a number of professionals who can help you out – will help make sure that you’re ready to sell; and your listing can ensure that prospective buyers know it.

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